Marketing. I’m Addicted to Love!

I may be one of the only people I know who is working in the field they studied in school. I loved marketing then, and after 25 years, I still love it. What’s not to love about delivering what you offer into the hands and hearts of people who need it, who value it? And if that is not enough:

It is always evolving.

Everything about marketing has changed due to the internet and social media. People and brands now actually talk to each other. It is a constant necessity to keep up on all the technological tools and advances that a thought-leading marketer should know and employ. It is exciting to develop professionally on a constant, on-going basis and stay relevant and innovative.

It is about psychology.

Great marketers understand the hows and whys people think and act the way they do. If you don’t know what would inspire your audience to act, it is difficult to create compelling content marketing. I am fascinated specifically at why people join and become loyal to membership organizations, such as my client the Council of Hotel and Restaurant Trainers (CHART), which has an unusually highly-engaged community of loyal members.

It is creative.

Each day is different. Because each client is different. Because each project is different. Every day begins with a blank sheet and the ideas in my head. Idea generation that comes up with effective strategies to marry content and images is just plain fun and rewarding!

I get to tell stories.

Of talented people who are making a difference in this world. To me, that is meaningful work.

I get to connect people.

We are connected to so many people these days, but how many of those connections are actually high-quality that you can build on for years to come? People are starved for exceptional connections that are going to take them further at work and in life. Creating compelling messages that engage people with each other is what defines and builds business.

It enables me to have my own business and career lifestyle.

It is hard to believe that it has been 14 years since CHART and executive director Tara Davey took a leap of faith with me and started as my first official client. The ebb and flow of the project work made it possible for me to work at home and be here for my three children through all the special moments, school pickups and dropoffs, art mom, scout mom, and home-for-lunch days. As they grew, so did my business.

But mostly . . .

I love my clients.

How wonderful to have the choice to only work with people that you truly enjoy. We choose to work with each other each and every day.

Might as well face it, I’m addicted to love (and seriously dating myself as a child of the 80s!).