Michigan Beachtowns

In 2018-2019, I served as the project manager for the seven Beachtowns of Southwest Michigan as they rebranded their Convention & Visitors Bureau collaborative and launched a new website.

Michigan Beachtowns
St. Joseph, South Haven, Saugatuck, Holland, Grand Haven, Muskegon,
and Silver Lake Sand Dunes.


Though we were attached to the vintage-postcard feel of the old logo (above), the group wanted to modernize their brandmark to better communicate all that their wonderful area has to offer. We worked with Stevens Advertising out of Grand Rapids to develop the new logo below, which really expresses the personality of the distinct Beachtowns of Southwest Michigan. It is charming, fun, and best of all, it showcases our breathtaking sunsets and sugar-sand dunes!


In all its charm at www.beachtowns.org.