Creative marketing that captures attention – engages communication – inspires action
Michigan Beachtowns
Since May 2018, I have served as the project manager for the seven Beachtowns of Southwest Michigan as they rebrand their Convention & Visitors Bureau collaborative and launch a new website.
Michigan Beachtowns: St. Joseph, South Haven, Saugatuck, Holland, Grand Haven, Muskegon, and Silver Lake Sand Dunes.
Though we were attached to the vintage-postcard feel of the old logo, the group wanted to modernize their brandmark to better communicate all that their wonderful area has to offer. We worked with Stevens Advertising out of Grand Rapids to develop the new logo below, which really expresses the personality of the distinct Beachtowns of Southwest Michigan. It is charming, fun, and best of all, it showcases our breathtaking sunsets and sugar-sand dunes!
Marovec Marketing 