Michigan Beachtowns

Since May 2018, I have served as the project manager for the seven Beachtowns of Southwest Michigan as they rebrand their Convention & Visitors Bureau collaborative and launch a new website.

Michigan Beachtowns: St. Joseph, South Haven, Saugatuck, Holland, Grand Haven, Muskegon, and Silver Lake Sand Dunes.

Though we were attached to the vintage-postcard feel of the old logo, the group wanted to modernize their brandmark to better communicate all that their wonderful area has to offer. We worked with Stevens Advertising out of Grand Rapids to develop the new logo below, which really expresses the personality of the distinct Beachtowns of Southwest Michigan. It is charming, fun, and best of all, it showcases our breathtaking sunsets and sugar-sand dunes!

The new website at http://www.beachtowns.org will launch mid May of 2019. Very close!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s